Football News

Ronaldo and hefty fortune earned from the CR7 brand

Besides salaries, advertising and social networks, Portuguese superstar Cristiano Ronaldo also makes a lot of money from the CR7 brand.

According to Fobres, Cristiano Ronaldo is the first player to compete to earn $ 1 billion, and is the third athlete to do this after famous golf player Tiger Woods and American boxer Floyd Mayweather.

Most of the Portuguese superstar’s income comes from playing for Sporting Lisbon, MU, Real Madrid and Juventus. 

According to statistics, CR7 earned $ 650 million after 17 years of professional play and this figure is expected to increase to $ 765 million when the contract with Juventus expires in June 2022.

Besides salaries, strikers born in 1985 also have a huge income from advertising, and social networks. For example, last year, Ronaldo earned about $ 48 million from advertising posts on his personal Instagram page.

It is worth mentioning that, not only did he work for other people, Ronaldo also built the CR7 brand for himself. Former MU player mass produced perfume brand, men’s underwear and CR7 brand shoes. 

Not stopping a few years ago, Ronaldo shook hands with The Pestana Hotel Group to launch the CR7 hotel chain located in many big cities around the world, including Lisbon, Madrid, Madeira and New York.

Of these, men’s underwear product “CR7” is the brand that Ronaldo devoted the most. Not only designing by himself, the 35-year-old striker also personally plays the main role in advertising campaigns. 

According to the Finans newspaper, Ronaldo annually pocketed 14% of sales from JBS, the leading Danish garment group, which he licensed to produce underwear under the CR7 brand. 

There is no exact statistics on how much CR7 brand brings Ronaldo, but minus the amounts from salaries, bonuses, advertising, social networks …, this number is certainly not less than 100 million euros.